Thursday, November 11, 2010

Data ManBearPig

As someone who is actively using data driven buying tactics to build my business I am exposed to a series of different data providers and more so exposed to the result of comparing these providers against each other.   Is anyone in the industry going to call out the complete lack of consistency that exists between the providers?    I have done a few rich analysis' on the providers by aligning the results of individual audience attributes supplied by multiple providers.  What did that yield me?   One ManBearPig.   Individuals ended up being called out as both genders and in conflicting audience clusters.   Just curious if anyone else is seeing the fundamental flaws in the current data business' as it seems like everyone is hanging their hat on it.

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